Goingviral team goes on with learning how to enhance one's experience when visiting our site.

Heuristic evaluation of amazon
Something about our project
Heuristic evaluation is much needed when it comes to enhance our visitor experience. It helps us understand our flaws and eliminate them.
In order to have a first contact with the UX review, we chose to evaluate amazon, which is in general a flawed site that has to be improved. After following a specific process considering the heuristics we end up finding the pros and cons of the design that led us to some specific recommendations.

“There are many counterintuitive and surprising ways companies can boost users'' motivation or increase their ability by understanding heuristics - the mental shortcuts we take to make decisions and form opinions”
Ryan Hoover, Hooked: How to Build Habit-Forming Products

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